It is easy to get bogged down. I get it. I have been there. There is so much negativity as I scroll through all the news feeds. I get exhausted just being on Social Media at this point. I admit that I have even contemplated just stopping – just quitting. Continue reading
I love Starbucks. I have loved Starbucks before everyone else loved Starbucks. That may be a stretch, but I have been drinking Starbucks coffee for over 15 years. I have visited the original Starbucks in Seattle. I even wrote a … Continue reading
“If you are not using social media to point people to Jesus, you are failing.” Continue reading
Periscope isn’t just for the individual, business, or marketing world. The church can benefit greatly by using Periscope each week to let others experience and explore the church through your eyes. Continue reading
Every day I see someone post something that makes me stop and think – do they realize what they just posted – better yet do they realize how many people are going to see that? I am convinced that people … Continue reading
So why social media? Why should a church invest time and effort into social media? Because there are still people who do not know Jesus and the church has been commanded to, “Go into all the world.” Continue reading
There have been many days when I have created an ad set for Facebook only to have my ad rejected because my images did not pass the 20% Text Rule. Continue reading
It’s always my goal to learn something new everyday. Yesterday I learned a new word – and no it wasn’t on my word of the day calendar. This word, and new found knowledge, came from an email I received and I wanted to share.
The word: LUDDITE.
“The Luddites were 19th-century English textile artisans who protested against newly developed labour-saving machinery from 1811 to 1817. The stocking frames, spinning frames and power looms introduced during the Industrial Revolution threatened to replace the artisans with less-skilled, low-wage labourers, leaving them without work.” (reference: wikipedia.com)
The Luddites were people who were against the advancement of machinery. They saw these advancements as things that threatened their way of life, rather than things that could aid in their work and overall job production.
In modern language, a Luddite is someone who opposes change in general; more specially, it is one who opposes, or is slow to accept technology.
There are many within the church (in particular) that we could call a Luddite. They feel the church is not the place where technology and digital media are to be used. I will say, there are moments when the sacred trumps the need for technology. But on the other hand, I believe for the church to be relevant within the culture, the church must submerge themselves into the arena of using digital media communication. If we fail to enter into this arena we will only fall farther behind the times and our future put into question. Yes I know that is a drastic thought, but technology will continue to advance, there is nothing we can do to stop it – and if we cannot stop it, why not embrace it and leverage it to benefit and further the Kingdom.
So how does the church transition from being Luddites, those afraid of change and technology, to Googlers, a term used by Dr. Leonard Sweet in his book Viral describing those who are the “digitized, globalized group that spends much of its life getting to know one another in a virtual world.” (pg. 3)
To be honest I don’t think there is a quick fix solution, but rather a process that has to happen. Before anything can happen and the process started, the church has to acknowledge and accept this is something they need to do, otherwise it will be an uphill battle and one that is more likely to be lost than won.
The purpose for transitioning from a Luddite to a Googler is not for popularity or namesake, but for Kingdom sake. The generations that are coming up have never known their world without technology, some have never know the world without computers, the internet, and smartphones – and they need Jesus as much as the rest of us.
For the church to survive, remain relevant and reached the unchurched, it must learn a new language to communicate Jesus that is based around search engines, tweets, texts, posts, video, and constant change.
A different level of communion begins to happen when the church engages with people and culture in their own language – a language that often happens to be communicated in 140 characters or less.
So in transitioning from a Luddite to a Googler: acknowledge and accept a new perspective is needed and a different language learned.
I would love to know your thoughts.